Hongqi is a high-end automobile brand directly operated by China FAW. Since the establishment of the Red Flag brand in 1958, the Red Flag sedan has long been used as a review vehicle for major celebrations in China, and is one of the representatives of high-end Chinese national automobile brands.

on January 8, 2018, faw released its new red flag brand strategy, taking "Chinese new noble delicacy" as its brand concept. On July 31, 2018, the 60th anniversary celebration of the Red Flag brand officially kicked off. On October 23, 2018, Hongqi Brand signed a contract to become the Diamond Partner of the 5th World Internet Conference. On January 29, 2019, FAW Hongqi and the Forbidden City formally reached a strategic cooperation. On March 26, 2019, Hongqi Brand joined hands with Yu Lina Violin Art Fund to jointly produce the original music theater "True Love Liang Zhu". On July 12, 2019, the first Red Flag Carnival was successfully held. In December 2019, Hongqi was selected as the model 100 brand of the 2019 China Brand Power Ceremony.

in April 2022, China faw and Israel Samelet group will hold a E-HS9 listing ceremony of red flag flagship models in Tel Aviv, a city in central Israel, which marks the official landing of red flag cars in the Israeli market. On April 25, 2024, FAW Hongqi announced that the new Hongqi H9 was officially listed. On April 25, on the first day of the 2024 Beijing Auto Show, Hongqi's brand-new Golden Sunflower was officially released, with Guoya, Guoyao and Guoli all unveiled. On November 12, at the 2024 China FAW Hongqi Brand New Energy Night, Hongqi Brand ceremoniously released two major technical platforms, Tiangong Pure Electric Platform and Jiuzhang Intelligent Platform, and launched Tiangong 08, a medium and large luxury pure electric SUV based on these two platforms.